Profit or Growth?
14 Nov 07
Successful companies achieve sustainable, profit and growth. However, evidence reveals that very few companies (only one in four) actually manage to show either of these, let alone both.
In fact there is often tension between revenue growth and increased profitability, as well as between short-term gains and sustainable long-term performance. Executives who can become skilled at balancing these conflicting goals will reap the rewards.
Written by leading experts, this book delivers the strategies, behaviours and techniques managers need to grow a profitable business.
Drawing on extensive research carried out over 14 years with more than 6,000 of the world's largest companies, including Nestle, Nokia and Shell, authors Chakravarthy and Lorange (from IMD) show managers that, to bring about genuinely sustainable profitable growth, business leaders must continually transform and renew their organisations. The book answers three questions:
- Why is profitable growth so elusive?
- What can - and must - executives do better in order to drive profitable growth?
- How can you balance short-term and long-term business needs?
Peter Brabeck-Letmathe (Chairman and CEO of Nestlé) is recommending the book to: ‘….my key managers and business friends as essential reading!”
 |
Profit or Growth? |
| Author |
Bala Chakravarthy, Peter Lorange |
| Pub Date |
15 Aug 2007 |
| Price |
£24.99 |
| Publisher |
Wharton School Publishing |
| ISBN10 |
0273711725 |
| ISBN13 |
9780273711728 |
| |
Click here for further information or to purchase Profit or Growth?. |
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Elie Ball, PR Manager
t: 07803 392 710
e: elie.ball@pearson.com
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