Built for Growth
29 Jun 05

Arthur Rubinfeld spent 10 years leading Starbucks' store development programme, during which time the company expanded from 100 stores to more than 4,000 worldwide. In Built for Growth he delivers a complete framework for retail success.

As executive vice president at Starbucks, Rubinfeld built a multi-faceted store development and design organization with the talent, in-house processes, and systems necessary to execute rapid, sustained expansion. Under his leadership, he transformed Starbucks into one of the world's most powerful brands, and established innovative co-tenancy and co-branding relationships with companies ranging from Wells Fargo to Barnes and Noble.

Starbucks' store development capabilities remain the standard by which the industry measures brand presentation, real estate site selection, store design, construction management, and asset management.

Built for Growth shows exactly how to create winning retail brands, as you establish a rock-solid foundation for long-term success. Jeff Brotman, Chiarman of Costco commented that: “Rubinfeld understands the difficulty of the small guy getting started and the big guy keeping the brand fresh. Even an experienced retailer will want to stop and reflect at his insights, which come from many years in every aspect of the business."

Drawing on his singular expertise with Starbucks and as a consultant to Oakley, Gateway, Adidas, and Washington Mutual, Rubinfeld offers battle-tested advice and breakthrough strategies and techniques for all facets of retail: choosing locations, recruiting management and associates, defining organizations and systems, designing stores, merchandising, day-to-day execution, and more.

Together with Collins Hemingway, coauthor with Bill Gates of Business @ the Speed of Thought , Rubinfeld introduces a proven, holistic approach to conceiving, designing, and executing your retail business plan: creating exciting concepts, growing them in local markets, preparing for aggressive expansion, and keeping the brand fresh and relevant as it matures.

This revolutionary approach integrates strong personal values, exceptional creativity, the latest scientific methodology, and passionate customer service. Whether you're seeking to reignite growth or planning your first store, Built for Growth offers the lessons that can make the difference between failure and success.

	Built for Growth
	Author	Arthur Rubinfeld and Collins Hemingway
	Pub Date	6 May 2005
	Price	£15.99
	Publisher	Wharton School Publishing
	ISBN	0131465740
		Buy online from www.pearson-books.com before 30th July 2005 to save 10% on the RRP of £15.99. Click here for further information or to purchase Built for Growth.

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